Sunday 24 June 2012

VITU ALER - Branding concept

Materials / colour combinations:
Copper /  Steel / Aluminium / Ceramic / Marble / Wood
Oxidised / Rust / Brushed Metal / Glazed Ceramics / Natural Wood
reds / oranges / silver / turquoise / blue

Branding / Graphics / Initial concept stage to establish palates for interiors and furniture.
Vitu Aler - Wine and Ale bar and off license.

Copper has a historical connection to the sea because when it was realised that plating the bottom of wooden boats with copper stopped whelks and barnacles attaching themselves to the bottom and destroying ships or slowing them down. Copper is also used in the ale brewing process.

When copper is oxidised it becomes the colours of the sea - greens, turquoises and whites with shades in between. This should be used sparingly but effectively to give a colour connection to the sea. Red pig iron and brushed/painted steel in accompanying colours bringing together the oranges and reds if iron oxide with the oranges of copper. Along with the warm brown of the stained wood floors. If it is necessary to use cheaper aluminium then this can be anodised, oxidised and coloured to give a better finish and tie in with the colour palette.

copper mini tiles on brussed alu
copper tiles on alu blue grout


brushed alu opposing direction grain



oxidised copper on red granite



alu letter on copper panels oxidised

copper oxidised letters on brushed alu

cut out / embossed oxidised copper
white shop front embossed oxidised copper sign


embossed pattern oxidised copper on alu


cut out alu on red granite

oxidised copper on red granite


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